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Daily Archives: January 12, 2022

terms of endearment

When to use Terms of Endearment

Business, General interest, MarketingBy Clare CrossJanuary 12, 2022

There is an art to using terms of endearment. We may well be warm loving individuals who pepper our verbal communication with words like “love, sweetheart, honey and babe”.  But in business we tend to naturally dispense with that and keep to the safe path of business speak. This leaves no room for terms of…

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