Working from home is a preference for a lot of people. As many as 86% of UK employees want to work remotely at least once per week (source hrnews.co.uk). Productivity is better in many cases, and so is wellbeing. This situation is full of positives – no commuting, more time with family, better health, less…
We all know and understand that client retention is important. Tie-ins are one way to keep clients by locking them in on some kind of contract. Another option is to be really good at what you do so that clients want to stay. One negative option and one positive option. If you were a potential…
Smartphones have become essential to us, we simply cannot live without them. Everywhere you go, people are messaging, talking, scrolling and watching videos. We absolutely love these little gadgets. They have made our lives easier and quicker and if we want to know anything at all, we just put in the details and the answer…
How often do you call a number knowing that you’re in for the long haul? Broadband and utility providers are the worst at answering calls, in fact they will do anything not to pick up the phone. A BBC Watchdog test proved that a 30 minute wait is standard. While you’re on hold you will…
People are very suspicious about a free trial. As ever, it’s a few companies that have ruined the whole concept for the rest of us. It’s the mattress manufacturers with their ‘free’ 100 day trials who make you pay in full upfront. Then when you’re sweating like a pig on a spit 50 nights later,…
More and more websites are out there with no phone numbers at all – not even buried in the bowels of the Contact Us area. There are businesses who actively don’t want you to call them, so why is that? There are two reasons. Firstly it’s about control. They want to hear from you, but…
There is an art to using terms of endearment. We may well be warm loving individuals who pepper our verbal communication with words like “love, sweetheart, honey and babe”. But in business we tend to naturally dispense with that and keep to the safe path of business speak. This leaves no room for terms of…
We all need a business diary. If you need to spend 1:1 time with clients, then the chances are that you have an electronic diary or even a diary management system. Most of us would be completely lost without some form of diary. Diaries are constantly changing and being updated. People need to reschedule appointments,…
Within the UK there are an astonishing number of regional accents and dialects. There are at least 92 distinct accents which is one per county (England, Scotland, Wales and Northern Ireland). The accents are distinctly different and there are also hybrid accents, ie people who may have been born in the South but then moved…
Bots and AI are at the frontline of many businesses. The first impressions of a company are now more about brand personality and how to make things look amazing. But if you focus on making your website look stunning and building your tribe on Instagram, then you’re creating an illusion. Plus you’re missing a trick…