The customer is often the lost and forgotten soul in the business process. Some companies massively fail when it comes to putting themselves in the customer’s shoes. As customers ourselves we’ve all been there. But there are great rewards for the companies who regard their customers as the beating hearts of their enterprises. Customers have…
People are very suspicious about a free trial. As ever, it’s a few companies that have ruined the whole concept for the rest of us. It’s the mattress manufacturers with their ‘free’ 100 day trials who make you pay in full upfront. Then when you’re sweating like a pig on a spit 50 nights later,…
Smartphones have become essential to us, we simply cannot live without them. Everywhere you go, people are messaging, talking, scrolling and watching videos. We absolutely love these little gadgets. They have made our lives easier and quicker and if we want to know anything at all, we just put in the details and the answer…
A lot of businesses kick around the subject of disaster recovery planning. They half-heartedly put together a disaster recovery plan to see if they can get any reduction on their insurance, but that’s about it. Well we all know what a disaster looks like now. Coronavirus has been the biggest threat to businesses for a…
If you want to build a team that cares deeply and passionately about what you do, then this is for you. Your business will be a reflection of your leadership, work ethic and the values you hold dear. You don’t want to build a team of clones, but you do need to build a team…
Meet Stanley! He is the new office puppy here at PCM. Although he is tiny but he has made a big impact, and puppy love is definitely in the air. He is one of many dogs that now go to work with their owners. Recent research conducted by Purina, a leading brand of dog food,…
How often do you call a number knowing that you’re in for the long haul? Broadband and utility providers are the worst at answering calls, in fact they will do anything not to pick up the phone. A BBC Watchdog test proved that a 30 minute wait is standard. While you’re on hold you will…
We’re living, and trying to make a living, in turbulent times. Nothing is certain anymore, but one thing you can always count on is people’s resilience. As we brace ourselves for a winter of increasing unemployment, more people are setting themselves up as a one man band or sole traders. These people are the backbone…
Because of Covid-19, working from home has become the norm. In the main this has a good experience for most people. As many as 86% of UK employees want to work remotely at least once per week (source hrnews.co.uk). Productivity is better in many cases, and so is wellbeing. This situation is full of positives…
We all know and understand that client retention is important. Tie-ins are one way to keep clients by locking them in on some kind of contract. Another option is to be really good at what you do so that clients want to stay. One negative option and one positive option. If you were a potential…