We’re living in a virtual world, so it’s time to understand technology and embrace the changes. Here’s our handy 5 tips to help you get ahead and enhance your virtual presence
1. Website Functionality
Take a moment to look at your website through the eyes of a customer and assess the user experience. Is it easy to navigate round? Can you find what you’re looking for? Does it flow?
It’s lovely to have a snazzy looking website, but its functionality is crucial.
2. Social Media
Reach out on all the platforms your target audience is using – social media is a fantastic way to contact your potential customers directly. Research Twitter, Facebook, Pinterest and Instragram to find out which methods of social media are best for your industry…and don’t forget to connect with business associates and acquaintances on LinkedIn too!
3. Share the company you keep
Enhance your network and reach by talking about and sharing with, the company you keep. Discuss business partnerships, affiliations, networking groups, exhibitions, charities you support, community events you’re involved with…Spread the word!
Hosting a blog on your website displays that your website is current and that you’re proactive as an individual / business. Keeping abreast of topical news and views creates fantastic, fresh content to share on your social media platforms, which in turn will attract more followers and encourage engagement with your brand. It’s also a nice way to share company news and regular new content boosts SEO!
5. Search Engine Optimisation (SEO)
Investing in SEO is worthwhile – there’s no point in having a website if no-one can find it. Whilst you can generate traffic from other sources such as social media and e-mail campaigns, it pays dividends to check your google ranking on popular search terms for your industry.