‘Tis the season of surprises, but only good ones we hope. Here at PCM we always treat people the way we would like to be treated ourselves. But all too often surprises aren’t all sugar and spice because of pricing structures. And none of us like nasty surprises.
We’ve all been there, mulling over a purchase, comparing offerings and prices. The headline rate can look great, but then they load on all the extras. Some of the low-cost airlines are brilliant at seducing customers with £10.00 fares. But then if you want to sit down that’ll be £85.00 please and if you want to take a bag that’ll be £65.00, and if you want a wee…..well it’ll cost you more than spending a penny.
Transparent pricing is extremely important. From day one it builds trust, you know where you stand and what to expect so you can budget and plan. With telephone answering there are some companies out there who make things very complicated when it comes to pricing. They follow the low-cost airline route and reel you in with a really cheap headline rate. Then they’ll hammer you for all the little extras. This is not the way to build trust, it just makes people feel ripped off. It’s not a good way to treat your clients, they deserve better.
You will never go far wrong with prices if you truly put yourself in the client’s shoes. People want simple pricing and a service that they value. If pricing becomes an issue, then the relationship is about money and not about the quality of the service. Telephone answering is a highly personalised service delivered by a team that knows and, importantly cares, about your business. If a relationship is purely transactional you can expect some nasty surprises from the reduced quality of service. As with all things in life, you get what you pay for.
Build your business with proper relationships and work with people who really pay attention to the details. People who genuinely care about you and the success of your business will always deliver great value for money. In fact, they’re priceless.
At PCM we’re totally upfront with pricing. There is a free trial for telephone answering and a price calculator on the website shows you exactly how much you will pay dependent on the anticipated call volumes. It couldn’t be any simpler, and that’s how we like it.
We wish you a season of peace and joy and happy surprises, from all of us at PCM.