We all know and understand that client retention is important. Tie-ins are one way to keep clients by locking them in on some kind of contract. Another option is to be really good at what you do so that clients want to stay. One negative option and one positive option. If you were a potential client, which would be more appealing to you?
The positive option is the obvious choice if you’re a client. But few businesses treat clients as they would like to be treated themselves. They’re too busy looking at the bottom line. If you’re a small business and you’re looking for telephone answering services, seek out the guys who are confident that you’ll want to stay, rather than the companies who will grab you by the cahonas and squeeze tight if you want to leave.
Whatever the service provided, tie-ins make people feel trapped. Tie-ins don’t tend to breed loyalty and in fact, if things go wrong, they can breed resentment. People who are tied-in don’t tend to refer and recommend. Let’s get some positive vibes going here.
From day one, more than 15 years ago, here at Professional Callminders we have offered telephone answering services to small businesses with no contractual tie-ins. This strategy has served us well and many clients have stayed with us for all of those 15 years because they like what we do and they stay with us because we’re an important part of their team. It’s a testament to the recruitment policy that we also retain our wonderful team extremely well. More than half of the team have been with us for over 7 years, and that says something. It says that people like working here and for clients it’s really important that they work with a steady team who get to know and understand their business. No need for tie-ins here, for the team or the clients.
So if you’re checking out a professional telephone answering company, don’t go for tie-ins. Why would you when you can work with a business that has an established team who will put your needs first, and deliver the very best service to you. Professional Callminders offer a free trial of 25 calls to be taken within one month. This gives you the ideal opportunity to find out why clients stay with us.